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Seeking Advice In A Dynamic And Complex Business Environment: Impact On The Success Of Small Firms

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Author Info

  • LINDA M. DYER

    ()
    (Department of Management, Concordia University, 1455 de Maisonneuve Blvd. West Montreal, Quebec H3G 1M8, Canada)

  • CHRISTOPHER A. ROSS

    (Department of Marketing, Concordia University, 1455 de Maisonneuve Blvd. West Montreal, Quebec H3G 1M8, Canada)

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    Abstract

    The research explored the antecedents and outcomes of seeking information and advice about the marketplace in which a small firm exists. A survey of 185 small business owners suggested that both operating in a dynamic environment and having complex marketing activities had a direct link to the frequency with which the small business owner sought marketplace information and advice. Marketplace advice seeking, in turn, was positively correlated with owners' perceptions of business performance. The usefulness of the findings for owners and business-support advisors was discussed.

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    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal Journal of Developmental Entrepreneurship.

    Volume (Year): 13 (2008)
    Issue (Month): 02 ()
    Pages: 133-149

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    Handle: RePEc:wsi:jdexxx:v:13:y:2008:i:02:p:133-149

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    Web page: http://www.worldscinet.com/jde/jde.shtml

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    Related research

    Keywords: Advisors; business success; marketing decisions; environmental dynamism;

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    Cited by:
    1. Francesco Perrini & Clodia Vurro, 2013. "Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .

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