Contextual And Tactical Changes In Standards Wars: What Consequences For "Winners"?
AbstractOver the last decades, battles for technological dominance between competing technologies have had a significant impact on many industries. In this paper, we investigate how the fast-moving technology environment influences the tactical choices of companies trying to establish their products as de facto standards. We analyze contextual changes in the evolution of standards wars using a literature survey supported by three integrated case studies. We develop the portfolio of tactics that competing companies should apply in the management of emerging standards wars, composed both of traditional and new deployment tactics. We demonstrate that contextual and tactical changes heighten the pressures on timing and the competition exposure in today's standards competitions. As a consequence, it becomes more difficult for an alleged "winner" to "take all" in the marketplace.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation and Technology Management.
Volume (Year): 05 (2008)
Issue (Month): 04 ()
Contact details of provider:
Web page: http://www.worldscinet.com/ijitm/ijitm.shtml
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tai Tone Lim).
If references are entirely missing, you can add them using this form.