Advanced Search
MyIDEAS: Login

Internet Marketing Budget Allocation: From Practitioner'S Perspective

Contents:

Author Info

  • LAN ZHAO

    ()
    (Department of Mathematics and Computer Information Sciences, SUNY-Old Westbury, Old Westbury, NY 11568, USA)

  • JISHAN ZHU

    ()
    (School of Business, SUNY-Old Westbury, Old Westbury, NY 11568, USA)

Registered author(s):

    Abstract

    Consider a firm promotes its products through several Internet media with a fixed Internet marketing budget and models the budget allocation decisions as a competitive game, in which each firm formulates its own optimization model that is influenced by the competitors' moves as well. One challenge to the application of such model in practice is how to deal with asymmetric information. In this paper, we discuss several issues that are often asked by the practitioners that are related to dealing with asymmetric information. Among them are (1) how accurate of the estimated model used by the firm is good enough in the absence of other firms' strategy information; and (2) what the indicators are that currently used model becomes outdated.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.worldscinet.com/cgi-bin/details.cgi?type=pdf&id=pii:S0219622010004020
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: http://www.worldscinet.com/cgi-bin/details.cgi?type=html&id=pii:S0219622010004020
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Information Technology and Decision Making.

    Volume (Year): 09 (2010)
    Issue (Month): 05 ()
    Pages: 779-797

    as in new window
    Handle: RePEc:wsi:ijitdm:v:09:y:2010:i:05:p:779-797

    Contact details of provider:
    Web page: http://www.worldscinet.com/ijitdm/ijitdm.shtml

    Order Information:
    Email:

    Related research

    Keywords: Optimization; budget allocation; asymmetric information;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:wsi:ijitdm:v:09:y:2010:i:05:p:779-797. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tai Tone Lim).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.