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Evaluation Criteria Of New Product Development Process — A Comparison Study Between Indonesia And Taiwan Industrial Manufacturing Firms

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Author Info

  • KUNG-JENG WANG

    (Department of Industrial Management, National Taiwan University of Science and Technology, Taipei, Taiwan)

  • YUN-HUEI LEE

    ()
    (Department of Business Administration, Tamkang University, Taipei, Taiwan)

  • FEINY KURNIAWAN

    (Department of Industrial Management, National Taiwan University of Science and Technology, Taipei, Taiwan)

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    Abstract

    New product development (NPD) is one of the most important processes for firms to increase their profit and competitiveness. This study presents the result of a comparison study between Taiwan and Indonesia industry in the employment of evaluation criteria for NPD process. This study is guided by a stage-gate process to derive a structured NPD performance evaluation framework. In this study, we use 20 evaluation criteria that are grouped into five dimensions, market-, financial-, product-, process-, and intuition-based measures. Based on a sample of 148 industrial firms, the findings of the study present guidelines for R&D managers as measuring product development and employing appropriate evaluation dimensions for effectiveness and efficiency in NPD related decision making.

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    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation Management.

    Volume (Year): 16 (2012)
    Issue (Month): 04 ()
    Pages: 1250021-1-1250021-27

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    Handle: RePEc:wsi:ijimxx:v:16:y:2012:i:04:p:1250021-1-1250021-27

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    Related research

    Keywords: New product development; evaluation criteria;

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