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Open Innovation And Its Effectiveness To Embrace Turbulent Environments

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Author Info

  • FIONA M. SCHWEITZER

    ()
    (Upper Austria University of Applied Sciences, School of Engineering and Environmental Sciences, Degree Program of Innovation and Product Management, Stelzhamerstra├če 23, 4600 Wels, Austria)

  • OLIVER GASSMANN

    ()
    (University of St. Gallen, Institute of Technology Management, Dufourstrasse 40a, 9000, St. Gallen, Switzerland)

  • KURT GAUBINGER

    ()
    (Upper Austria University of Applied Sciences, School of Engineering and Environmental Sciences, Degree Program of Innovation and Product Management, Stelzhamerstra├če 23, 4600 Wels, Austria)

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    Abstract

    The paper focuses on the challenges of integrating external sources in the innovation process and investigates the role of environmental turbulence in this context. Building on the resources-based view and the dynamic capabilities perspective the authors propose that open innovation strategies assist companies in navigating through turbulent times. Empirical testing of this assumption in a sample of 101 manufacturing firms indicates that open innovation activities are more important in turbulent than in non-turbulent markets and that supplier integration is vital when technological turbulence is high, whilst customer integration is critical in environments characterized by high market turbulence. From a practical point of view, these findings highlight the importance of stakeholder integration in the innovation process and provide details on the successful implementation of this strategy under different environmental settings.

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    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation Management.

    Volume (Year): 15 (2011)
    Issue (Month): 06 ()
    Pages: 1191-1207

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    Handle: RePEc:wsi:ijimxx:v:15:y:2011:i:06:p:1191-1207

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    Related research

    Keywords: Open innovation; market turbulence; technological turbulence; innovation performance; customer integration; supplier integration; dynamic capabilities;

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