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Rigidities Considered: Supplier Strategies For Integrated Innovation

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Author Info

  • Thorsten Teichert

    ()
    (Chair of Marketing and Innovation, University of Hamburg, Germany)

  • Ricarda B. Bouncken

    ()
    (Chair of Strategic Management and Organization, University of Bayreuth Prieserstr. 2, D 95440, Bayreuth, Germany)

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    Abstract

    Innovation is a strategic issue in need of internal and external alignment. This is particularly the case for supplier innovations, as new product concepts and strategies must cope with supply chain interfaces. Suppliers' strategies are oftentimes confronted by innovation rigidities resulting from a manufacturers' need to manage the integration of several components from various suppliers into a coherent innovation. Suppliers can follow different innovation strategies derived from a deliberate planning or a emerging as suppliers incrementally learn and experiment along their path. A survey of 241 suppliers illustrates that these two strategic types effect on market success depends on the level of the rigidities. The survey results also illustrate that two dynamic capabilities, the planning capability and the innovation orientation, act as intermediary variables to increase success under specific rigidity conditions. The findings further illustrate that dynamic capabilities can be enhanced by an adequate strategy.

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    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation Management.

    Volume (Year): 15 (2011)
    Issue (Month): 01 ()
    Pages: 95-119

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    Handle: RePEc:wsi:ijimxx:v:15:y:2011:i:01:p:95-119

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    Related research

    Keywords: Innovation strategy; Supply chain; Innovation culture; Dynamic capabilities;

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