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Implementing Best Practices To Support Creativity In Npd Cross-Functional Teams

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  • RALUCA BUNDUCHI

    ()
    (University of Aberdeen Business School, Edward Wright Building, Dunbar Street, Aberdeen, AB24 3QY, United Kingdom)

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    Abstract

    The use of cross-functional teams increases creativity in new product development leading to shorter development time and higher product innovativeness. Research in new product development has identified a number of organisational practices associated with supporting organisational creativity in cross-functional teams including frequent and open communication, building organisational slack, attitude to risk and top management commitment. Using a single case study approach, this paper explores the challenges associated with the implementation of such organisational practices in the R&D department of a large telecommunication company. Challenges include sequential involvement of functions in the team, broken communication between different teams, management attitude to resource constraints, and short-term management focus on incremental innovation.

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    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation Management.

    Volume (Year): 13 (2009)
    Issue (Month): 04 ()
    Pages: 537-554

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    Handle: RePEc:wsi:ijimxx:v:13:y:2009:i:04:p:537-554

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    Related research

    Keywords: New product development; cross-functional teams; time to market; product innovativeness;

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