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Organizational Culture And New Service Development Performance: Insights From Knowledge Intensive Business Service

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  • SHUNZHONG LIU

    ()
    (Research Centre of Service Management, School of Business, Northeast Normal University 2555# Jingyue Street, Changchun, Jilin Province, P. R. China, 130117, P. R. China)

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    Abstract

    Current research on new service development (NSD) management has resulted in an impressive amount of literature on the success factors of new service development, but there is little literature on NSD organizational culture. The purpose of this study was to assess the relationship between organization culture and NSD performance. Data were collected via questionnaires through face-to-face interviews with KIBS managers knowledgeable about NSD in their organization (sample size 192). The set correlation analysis was chosen to assess and evaluate the relationship between organization culture and NSD performance. Research results indicate that there exist strongly complementary relationships among innovative supportive culture, market orientation culture, learning culture and customer communication culture. This study outlines that the NSD management should perform to foster the different NSD organizational culture together and thereby enhance the performance of new service development activities.

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    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation Management.

    Volume (Year): 13 (2009)
    Issue (Month): 03 ()
    Pages: 371-392

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    Handle: RePEc:wsi:ijimxx:v:13:y:2009:i:03:p:371-392

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    Related research

    Keywords: New service development; organizational culture; scale development; innovative performance; complementarity theory;

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