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User-Centric Innovations In New Product Development — Systematic Identification Of Lead Users Harnessing Interactive And Collaborative Online-Tools

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Author Info

  • VOLKER BILGRAM

    ()
    (Friedrich-Alexander University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany)

  • ALEXANDER BREM

    ()
    (Friedrich-Alexander University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany)

  • KAI-INGO VOIGT

    ()
    (Friedrich-Alexander University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany)

Abstract

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times, companies are trying to alleviate the risk of lacking user-acceptance through opening their innovation processes to external actors, particularly customers. The method of integrating lead users is determined by the effective and systematic identification of leading-edge customers, which is considered to be a critical phase within this approach. With the arrival of Web 2.0 applications, there is a huge potential to improve these selection processes. Our research into online communities and weblogs scrutinised the search criteria in an online environment and revealed the following characteristics as crucial factors for the online identification of lead users: being ahead of a market trend, high expected benefits, user expertise and motivation, extreme user needs as well as opinion leadership and an online commitment.

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Bibliographic Info

Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation Management.

Volume (Year): 12 (2008)
Issue (Month): 03 ()
Pages: 419-458

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Handle: RePEc:wsi:ijimxx:v:12:y:2008:i:03:p:419-458

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Related research

Keywords: New product development; lead user; web 2.0; online communities; user-centric innovation;

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Cited by:
  1. Maxim Kotsemir & Alexander Abroskin & Dirk Meissner, 2013. "Innovation concepts and typology – an evolutionary discussion," HSE Working papers WP BRP 05/STI/2013, National Research University Higher School of Economics.

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