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Eco-clothing, consumer identity and ideology

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  • Kirsi Niinimäki

    (Aalto University, School of Art and Design, Helsinki, Finland)

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    Abstract

    This paper aims to contribute to a better understanding of eco-fashion consumption and consumer purchase decisions while constructing one's self with external symbols, such as appearance, clothing and fashion items. This study approaches sustainable clothing from a grounding in design research and the meanings of material culture. The study uses sociology and social psychology; hence, the meaning of appearance and especially clothing and fashion is understood in a social context. This paper also takes an interdisciplinary approach to eco-clothes as cultural and design objects in a social and sustainable development context, objects that intertwine consumers' ethical attitudes and values and how they construct a concept of 'self' using external symbols. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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    File URL: http://hdl.handle.net/10.1002/sd.455
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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Sustainable Development.

    Volume (Year): 18 (2010)
    Issue (Month): 3 ()
    Pages: 150-162

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    Handle: RePEc:wly:sustdv:v:18:y:2010:i:3:p:150-162

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719

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    1. Caroline Doran, 2009. "The Role of Personal Values in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 84(4), pages 549-563, February.
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