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Performance, conformance and change: towards a sustainable tourism strategy for Scotland

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Author Info

  • Calum Macleod

    (School of Business and Enterprise, Queen Margaret University, Edinburgh, UK)

  • Rune Todnem By

    (School of Business and Enterprise, Queen Margaret University, Edinburgh, UK)

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    Abstract

    This article examines the development of a sustainable tourism strategy for Scotland. It outlines conceptual features associated with sustainable tourism and considers the evolving public policy context for sustainable tourism in Scotland. Relevant aspects of recently published strategy documents are reviewed. Public policy implementation and change management theory is used to identify variables and situational contexts likely to influence the evolution of a Scottish sustainable tourism strategy and perceptions of strategy success. The article concludes that future strategy development will be best served by securing implementation performance instead of implementation conformance and explains why this should be the case. Finally, recommendations are made for future strategy development. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

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    File URL: http://hdl.handle.net/10.1002/sd.319
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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Sustainable Development.

    Volume (Year): 15 (2007)
    Issue (Month): 6 ()
    Pages: 329-342

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    Handle: RePEc:wly:sustdv:v:15:y:2007:i:6:p:329-342

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719

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    1. Peter Roberts & Tony Jackson, 2002. "Sustainable development and the management of the Scottish environment: stringing the beads," Sustainable Development, John Wiley & Sons, Ltd., vol. 10(3), pages 179-186.
    2. Richard Welford & Bjarne Ytterhus & Jason Eligh, 1999. "Tourism and sustainable development: an analysis of policy and guidelines for managing provision and consumption," Sustainable Development, John Wiley & Sons, Ltd., vol. 7(4), pages 165-177.
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