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A subjectivist approach to strategic management

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  • Tony Fu-Lai Yu

    (School of Economics and Management, University College, University of New South Wales (Australian Defence Force Academy), Canberra, ACT 2600, Australia)

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    Abstract

    Acknowledging the shortcomings of contemporary research on the economics of strategy, this paper proposes a subjectivist approach to strategic management. This subjectivist perspective is originated in German economics and found its base in the Austrian school of economics. Based largely on the works on Max Weber, Alfred Schutz and Ludwig von Mises, this paper develops a subjective interpretation framework which is applied to various fields of strategic management: entrepreneurship, organisation, vertical integration, innovation, marketing and advertising. Copyright © 2003 John Wiley & Sons, Ltd.

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    File URL: http://hdl.handle.net/10.1002/mde.1125
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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Managerial and Decision Economics.

    Volume (Year): 24 (2003)
    Issue (Month): 4 ()
    Pages: 335-345

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    Handle: RePEc:wly:mgtdec:v:24:y:2003:i:4:p:335-345

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    Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/7976

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    1. David Lane & Franco Malerba & Robert Maxfield & Luigi Orsenigo, 1995. "Choice and Action," Working Papers 95-01-004, Santa Fe Institute.
    2. Langlois, Richard N & Foss, Nicolai J, 1999. "Capabilities and Governance: The Rebirth of Production in the Theory of Economic Organization," Kyklos, Wiley Blackwell, vol. 52(2), pages 201-18.
    3. Young Choi, 1999. "Conventions and Economic Change: A Contribution toward a Theory of Political Economy," Constitutional Political Economy, Springer, vol. 10(3), pages 245-264, October.
    4. Langlois, Richard N & Cosgel, Metin M, 1993. "Frank Knight on Risk, Uncertainty, and the Firm: A New Interpretation," Economic Inquiry, Western Economic Association International, vol. 31(3), pages 456-65, July.
    5. Nicolai J. Foss & Volker Mahnke, 1998. "Strategy Research and the Market Process Perspective," DRUID Working Papers 98-29, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    6. Klein, Daniel B, 1999. " Discovery and the Deepself," The Review of Austrian Economics, Springer, vol. 11(1-2), pages 47-76.
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