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Heterogeneity in preferences for smoking cessation

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Author Info
Robert W. Paterson (Industrial Economics, Inc., Cambridge, MA, USA)
Kevin J. Boyle (Department of Agricultural and Applied Economics, Virginia Tech University, Blacksburg, VA, USA)
Christopher F. Parmeter (Department of Agricultural and Applied Economics, Virginia Tech University, Blacksburg, VA, USA)
James E. Neumann (Industrial Economics, Inc., Cambridge, MA, USA)
Paul De Civita (Government of Canada's Policy Research Initiative, Ottawa, Canada)
Abstract

Promoting cessation is a cornerstone of tobacco control efforts by public-health agencies. Economic information to support cessation programs has generally emphasized cost-effectiveness or the impact of cigarette pricing and smoking restrictions on quit rates. In contrast, this study provides empirical estimates of smoker preferences for increased efficacy and other attributes of smoking cessation therapies (SCTs). Choice data were collected through a national survey of Canadian smokers. We find systematic preference heterogeneity for therapy types and SCT attributes between light and heavy smokers, as well as random heterogeneity using random parameters logit models. Preference heterogeneity is greatest between length of use and types of SCTs. We estimate that light smokers would be willing to pay nearly $500 ($CAN) to increase success rates to 40% with the comparable figure for heavy smokers being near $300 ($CAN). Results from this study can be used to inform research and development for smoking cessation products and programs and suggest important areas of future inquiry regarding heterogeneity of smoker preferences and preferences for other health programs. Copyright © 2008 John Wiley & Sons, Ltd.

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File URL: http://hdl.handle.net/10.1002/hec.1336
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Publisher Info
Article provided by John Wiley & Sons, Ltd. in its journal Health Economics.

Volume (Year): 17 (2008)
Issue (Month): 12 ()
Pages: 1363-1377
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:wly:hlthec:v:17:y:2008:i:12:p:1363-1377

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Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/5749

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Henrik Hammar & Fredrik Carlsson, 2005. "Smokers' expectations to quit smoking," Health Economics, John Wiley & Sons, Ltd., vol. 14(3), pages 257-267. [Downloadable!]
  2. John A. Tauras & Frank J. Chaloupka, 2001. "The Demand for Nicotine Replacement Therapies," NBER Working Papers 8332, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  3. Theodore E. Keeler & Teh-wei Hu & Alison Keith & Richard Manning & Martin D. Marciniak & Michael Ong & Hai-Yen Sung, 2002. "The benefits of switching smoking cessation drugs to over-the-counter status," Health Economics, John Wiley & Sons, Ltd., vol. 11(5), pages 389-402. [Downloadable!]
  4. David F. Layton & Gardner Brown, 2000. "Heterogeneous Preferences Regarding Global Climate Change," The Review of Economics and Statistics, MIT Press, vol. 82(4), pages 616-624, November. [Downloadable!] (restricted)
  5. Keeler, Theodore E. & Marciniak, Martin & Hu, Teh-wei, 1999. "Rational addiction and smoking cessation: An empirical study," The Journal of Socio-Economics, Elsevier, vol. 28(5), pages 633-643. [Downloadable!] (restricted)
  6. David Revelt & Kenneth Train, 1998. "Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level," The Review of Economics and Statistics, MIT Press, vol. 80(4), pages 647-657, November. [Downloadable!] (restricted)
  7. Kenneth E. Train, 1998. "Recreation Demand Models with Taste Differences over People," Land Economics, University of Wisconsin Press, vol. 74(2), pages 230-239. [Downloadable!] (restricted)
  8. John A. Tauras & Frank J. Chaloupka, 1999. "Determinants of Smoking Cessation: An Analysis of Young Adult Men and Women," NBER Working Papers 7262, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  9. Mandy Ryan & Jenny Hughes, 1997. "Using Conjoint Analysis to Assess Women's Preferences for Miscarriage Management," Health Economics, John Wiley & Sons, Ltd., vol. 6(3), pages 261-273.
  10. Timothy T. Brown & Richard M. Scheffler & Sukyong Seo & Mary Reed, 2006. "The empirical relationship between community social capital and the demand for cigarettes," Health Economics, John Wiley & Sons, Ltd., vol. 15(11), pages 1159-1172. [Downloadable!]
  11. Jan Abel Olsen & Richard D. Smith, 2001. "Theory versus practice: a review of 'willingness-to-pay' in health and health care," Health Economics, John Wiley & Sons, Ltd., vol. 10(1), pages 39-52.
  12. Trine Kjær & Mickael Bech & Dorte Gyrd-Hansen & Kristian Hart-Hansen, 2006. "Ordering effect and price sensitivity in discrete choice experiments: need we worry?," Health Economics, John Wiley & Sons, Ltd., vol. 15(11), pages 1217-1228. [Downloadable!]
  13. Hall, Jane & Fiebig, Denzil G. & King, Madeleine T. & Hossain, Ishrat & Louviere, Jordan J., 2006. "What influences participation in genetic carrier testing?: Results from a discrete choice experiment," Journal of Health Economics, Elsevier, vol. 25(3), pages 520-537, May. [Downloadable!] (restricted)
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