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Franchising in the developing economies: An agribusiness case study

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  • K. Yerfi Fosu

    (University of Ghana, Legon, Ghana)

Abstract

The article describes various types of franchise contracts and franchise systems. It points out the merits and problems of franchising. A case study which demonstrates a success story in agribusiness franchising in West Africa is presented. Important implications of the case study for economic development of developing economies are indicated, and suggestions for improvement of the performance of franchise systems are also made. The article notes the paucity of research on agribusiness franchising in the developing economies and suggests the closure of this gap in knowledge.

Suggested Citation

  • K. Yerfi Fosu, 1989. "Franchising in the developing economies: An agribusiness case study," Agribusiness, John Wiley & Sons, Ltd., vol. 5(2), pages 95-105.
    • Handle: RePEc:wly:agribz:v:5:y:1989:i:2:p:95-105
    DOI: 10.1002/1520-6297(198903)5:2<95::AID-AGR2720050203>3.0.CO;2-2
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    References listed on IDEAS

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    1. Hewitt, Charles M., 1958. "The furor over dealer franchises," Business Horizons, Elsevier, vol. 1(1), pages 80-87.
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    Cited by:

    1. Sukhpal Singh, 2015. "Agribusiness Franchising in India: Experience and Potential," Working Papers id:6424, eSocialSciences.
    2. Singh, Sukhpal, 2014. "Agribusiness Franchising in India: Experience and Potential," IIMA Working Papers WP2014-12-09, Indian Institute of Management Ahmedabad, Research and Publication Department.

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