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Evaluating information as a strategic resource: An illustration for climate information

Author

Listed:
  • Steven T. Sonka

    (Professor of Agricultural Economics, University of Illinois at Urbana-Champaign, Champaign, Illinois)

  • Steven L. Hofing

    (Managing Partner, Agricultural Education and Consulting, Champaign, Illinois)

  • Stanley A. Changnon

    (Principal Scientist, Illinois State Water Survey, Champaign, Illinois)

Abstract

The use of information as a strategic resource is defined and an empirical agribusiness illustration provided. Results of extensive interviews with agribusiness managers indicate the potential for climate information to create positional advantages within the seed corn industry. As means for ex ante evaluation of an-information-based strategic resource, the process of combining decision experiments and simulation is proposed and demonstrated.

Suggested Citation

  • Steven T. Sonka & Steven L. Hofing & Stanley A. Changnon, 1988. "Evaluating information as a strategic resource: An illustration for climate information," Agribusiness, John Wiley & Sons, Ltd., vol. 4(5), pages 475-491.
  • Handle: RePEc:wly:agribz:v:4:y:1988:i:5:p:475-491
    DOI: 10.1002/1520-6297(198809)4:5<475::AID-AGR2720040507>3.0.CO;2-2
    as

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