IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v20y2004i3p269-285.html
   My bibliography  Save this article

Farmer-owned brands?

Author

Listed:
  • Dermot J. Hayes

    (Iowa State University, 568 Heady Hall, Iowa State University, Ames, Iowa 50011. E-mail: dhayes@iastate.edu)

  • Sergio H. Lence

    (Department of Economics, Iowa State University, Ames, Iowa 50011-1070. E-mail: shlence@iastate.edu)

  • Andrea Stoppa

    (Procom AGR, Via del Tritone, 46, 00187 Rome, Italy. E-mail: a.stoppa@agora.it)

Abstract

This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States. The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization. The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand. One of the case studies shows that this type of supply control can run afoul of antitrust regulations. [EconLit citations: Q130, Q180, R580.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 269-285, 2004.

Suggested Citation

  • Dermot J. Hayes & Sergio H. Lence & Andrea Stoppa, 2004. "Farmer-owned brands?," Agribusiness, John Wiley & Sons, Ltd., vol. 20(3), pages 269-285.
  • Handle: RePEc:wly:agribz:v:20:y:2004:i:3:p:269-285
    DOI: 10.1002/agr.20018
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1002/agr.20018
    File Function: Link to full text; subscription required
    Download Restriction: no

    File URL: https://libkey.io/10.1002/agr.20018?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Center for Agricultural and Rural Development (CARD) Publications 02-mbp3, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    2. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 02-mbp3, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Streeter, Deborah H. & Bills, Nelson L., 2003. "Value-Added Ag-Based Economic Development: A Panacea or False Promise? Part One of a Two-Part Companion Series: What is Value-Added and How Do We Study It?," Working Papers 127189, Cornell University, Department of Applied Economics and Management.
    2. Colin Carter & Barry Krissoff & Alix Peterson Zwane, 2006. "Can Country‐of‐Origin Labeling Succeed as a Marketing Tool for Produce? Lessons from Three Case Studies," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 513-530, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:20:y:2004:i:3:p:269-285. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.