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Farmer-owned brands?

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Author Info

  • Dermot J. Hayes

    (Iowa State University, 568 Heady Hall, Iowa State University, Ames, Iowa 50011. E-mail: dhayes@iastate.edu)

  • Sergio H. Lence

    (Department of Economics, Iowa State University, Ames, Iowa 50011-1070. E-mail: shlence@iastate.edu)

  • Andrea Stoppa

    (Procom AGR, Via del Tritone, 46, 00187 Rome, Italy. E-mail: a.stoppa@agora.it)

Abstract

This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States. The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization. The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand. One of the case studies shows that this type of supply control can run afoul of antitrust regulations. [EconLit citations: Q130, Q180, R580.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 269-285, 2004.

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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 20 (2004)
Issue (Month): 3 ()
Pages: 269-285

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Handle: RePEc:wly:agribz:v:20:y:2004:i:3:p:269-285

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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications, Midwest Agribusiness Trade Research and Information Center (MATRIC) at Iowa State University 02-mbp3, Midwest Agribusiness Trade Research and Information Center (MATRIC) at Iowa State University.
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