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Auswirkungen der Digitalisierung und Herausforderungen für die Standortpolitik aus der Sicht der österreichischen Industrie

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  • Andreas Reinstaller

Abstract

Während sich die österreichischen Industrieunternehmen hinsichtlich der Digitalisierung nicht im Nachteil zu den wichtigsten Konkurrenten sehen, stellt sie die Digitalisierung jedoch als Wettbewerbsfaktor mit zunehmender Bedeutung vor eine Reihe von Herausforderungen. Die Digitalisierung erlaubt einerseits, die Effizienz der Produktion, die Organisation der Wertschöpfungsketten und Vertriebswege zu steigern sowie Produkte besser an Kundenerfordernisse anzupassen und dadurch neue Marktchancen wahrzunehmen. Andererseits erfordert sie eine stetige Verbreiterung der Wissensbasis der Unternehmen, die Entwicklung neuer standardisierter Datenschnittstellen, die Bewältigung neuer Fragen hinsichtlich der Regulierung und des Datenschutzes sowie Strategien zur Eindämmung der negativen Auswirkungen der zunehmenden Fragmentierung von Wertschöpfungsketten. Um die Unternehmen in diesen Prozessen optimal zu unterstützen, sollten nicht nur bereits bekannte strukturpolitische Fragen gelöst, sondern auch neue standortpolitische Strategien entwickelt werden.

Suggested Citation

  • Andreas Reinstaller, 2019. "Auswirkungen der Digitalisierung und Herausforderungen für die Standortpolitik aus der Sicht der österreichischen Industrie," WIFO Monatsberichte (monthly reports), WIFO, vol. 92(9), pages 675-684, September.
    • Handle: RePEc:wfo:monber:y:2019:i:9:p:675-684
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    References listed on IDEAS

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    1. Werner Hölzl & Susanne Bärenthaler-Sieber & Julia Bock-Schappelwein & Klaus S. Friesenbichler & Agnes Kügler & Andreas Reinstaller & Peter Reschenhofer & Bernhard Dachs & Martin Risak, 2019. "Digitalisation in Austria. State of Play and Reform Needs," WIFO Studies, WIFO, number 61892, February.
    2. Flavio Calvino & Chiara Criscuolo & Luca Marcolin & Mariagrazia Squicciarini, 2018. "A taxonomy of digital intensive sectors," OECD Science, Technology and Industry Working Papers 2018/14, OECD Publishing.
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    2. Klaus S. Friesenbichler & Werner Hölzl & Agnes Kügler & Andreas Reinstaller, 2021. "Unternehmerische Unsicherheit und wirtschaftspolitische Risikofaktoren in der COVID-19-Krise. Ergebnisse des Updates der WIFO-Industriebefragung vom Sommer 2020," WIFO Monatsberichte (monthly reports), WIFO, vol. 94(6), pages 461-470, June.

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