SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?
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Article provided by Faculty of Economics, Vilnius University in its journal Organizations and Markets in Emerging Economies
Volume (Year): 3 (2012)Handle:
Issue (Month): 1 ()
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, click on "citations" and make appropriate adjustments.:
- Shimp, Terence A & Kavas, Alican, 1984.
" The Theory of Reasoned Action Applied to Coupon Usage,"
Journal of Consumer Research, University of Chicago Press,
University of Chicago Press, vol. 11(3), pages 795-809, December.
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