IDEAS home Printed from https://ideas.repec.org/a/vrs/gfkmir/v8y2016i2p50-55n7.html
   My bibliography  Save this article

Data Analysis Trumps Specialist Advice: How Direct Banks Function

Author

Listed:
  • Skiera Bernd

Abstract

Low interest rates and sluggish economic growth are not exactly ideal conditions for the financial services industry. Almost daily we are confronted with reports of inadequate capital bases, declining earnings, and layoffs at banks. But while many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable growth despite a challenging environment. Dr. Schmidberger, Fully Authorized Representative at ING-DiBa Germany, offers us a glimpse behind the curtains of this direct bank. We will learn how data technology is used so that bank customers are (more) satisfied.

Suggested Citation

  • Skiera Bernd, 2016. "Data Analysis Trumps Specialist Advice: How Direct Banks Function," GfK Marketing Intelligence Review, Sciendo, vol. 8(2), pages 50-55, November.
    • Handle: RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:50-55:n:7
    DOI: 10.1515/gfkmir-2016-0016
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/gfkmir-2016-0016
    Download Restriction: no
    File URL: https://libkey.io/10.1515/gfkmir-2016-0016?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:50-55:n:7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.