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Using Respondent Uncertainty to Mitigate Hypothetical Bias in a Stated Choice Experiment

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  • Richard C. Ready
  • Patricia A. Champ
  • Jennifer L. Lawton

Abstract

In a choice experiment study, willingness to pay for a public good estimated from hypothetical choices was three times as large as willingness to pay estimated from choices requiring actual payment. This hypothetical bias was related to the stated level of certainty of respondents. We develop protocols to measure respondent certainty in the context of a choice experiment, and to calibrate hypothetical choices using these certainty measures. While both the measurement of respondent certainty and the use of certainty measures to calibrate responses are complicated by the multiple-choice nature of choice experiments, calibration successfully mitigated hypothetical bias in this application.

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File URL: http://le.uwpress.org/cgi/reprint/86/2/363
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Bibliographic Info

Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 86 (2010)
Issue (Month): 2 ()
Pages: 363-381

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Handle: RePEc:uwp:landec:v:86:y:2010:i:2:p:363-381

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Web page: http://le.uwpress.org/

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Cited by:
  1. Hermann Donfouet & P. Jeanty & P.-A. Mahieu, 2014. "Dealing with internal inconsistency in double-bounded dichotomous choice: an application to community-based health insurance," Empirical Economics, Springer, vol. 46(1), pages 317-328, February.
  2. Craig D. Broadbent, 2012. "Hypothetical Bias, Consequentiality and Choice Experiments," Economics Bulletin, AccessEcon, vol. 32(3), pages 2490-2499.
  3. Popkin, Jennifer H. & Duke, Joshua M. & Borchers, Allison M. & Ilvento, Thomas, 2013. "Social costs from proximity to hydraulic fracturing in New York State," Energy Policy, Elsevier, vol. 62(C), pages 62-69.
  4. Beck, Matthew J. & Rose, John M. & Hensher, David A., 2013. "Consistently inconsistent: The role of certainty, acceptability and scale in choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 56(C), pages 81-93.
  5. Patil, Sunil & Burris, Mark & Douglass Shaw, W., 2011. "Travel using managed lanes: An application of a stated choice model for Houston, Texas," Transport Policy, Elsevier, vol. 18(4), pages 595-603, August.
  6. Fifer, Simon & Rose, John & Greaves, Stephen, 2014. "Hypothetical bias in Stated Choice Experiments: Is it a problem? And if so, how do we deal with it?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 164-177.
  7. Subade, Rodelio F. & Francisco, Herminia A., 2014. "Do non-users value coral reefs?: Economic valuation of conserving Tubbataha Reefs, Philippines," Ecological Economics, Elsevier, vol. 102(C), pages 24-32.
  8. Emmanouil Mentzakis & Jingjing Zhang, 2012. "An investigation of individual preferences: consistency across incentives and stability over time," ECON - Working Papers 070, Department of Economics - University of Zurich.
  9. Jacob Ladenburg & Søren Bøye Olsen, 2010. "Augmenting short Cheap Talk scripts with a repeated Opt-Out Reminder in Choice Experiment surveys," IFRO Working Paper 2010/9, University of Copenhagen, Department of Food and Resource Economics.

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