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Split-Sample Tests of "No Opinion" Responses in an Attribute-Based Choice Model

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Author Info

  • Eli P. Fenichel
  • Frank Lupi
  • John P. Hoehn
  • Michael D. Kaplowitz

Abstract

Researchers using questionnaires to elicit preferences must decide whether to include response options that allow respondents to express "no opinion." Using a split-sample design, we explore the implications of alternative answer formats including and not including no-opinion responses in an attribute-based choice experiment. The results indicate that using multiple no-opinion responses may enable researchers to differentiate between respondents who choose no-opinion options due to satisficing and those expressing utility indifference. Existing literature suggests no-opinion responses may be treated as "no," but our results show treating no-opinion responses as "no" can yield substantially disparate preference estimates.

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File URL: http://le.uwpress.org/cgi/reprint/85/2/348
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Bibliographic Info

Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 85 (2009)
Issue (Month): 2 ()
Pages: 348-362

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Handle: RePEc:uwp:landec:v:85:y:2009:i:2:p:348-362

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Web page: http://le.uwpress.org/

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Cited by:
  1. Taro Ohdoko & Satoru Komatsu & Shinji Kaneko, 2013. "Residential preferences for stable electricity supply and a reduction in air pollution risk: a benefit transfer study using choice modeling in China," Environmental Economics and Policy Studies, Society for Environmental Economics and Policy Studies - SEEPS, vol. 15(3), pages 309-328, July.
  2. Taro Ohdoko & Kentaro Yoshida, 2012. "Public preferences for forest ecosystem management in Japan with emphasis on species diversity," Environmental Economics and Policy Studies, Society for Environmental Economics and Policy Studies - SEEPS, vol. 14(2), pages 147-169, April.
  3. Komarek, Timothy M. & Lupi, Frank & Kaplowitz, Michael D., 2011. "Valuing energy policy attributes for environmental management: Choice experiment evidence from a research institution," Energy Policy, Elsevier, vol. 39(9), pages 5105-5115, September.
  4. Kelvin Balcombe & Iain Fraser, 2009. "A General Treatment of Non-Response Data From Choice Experiments Using Logit Models," Studies in Economics 0916, Department of Economics, University of Kent.

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