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Willingness to Pay for Quality Improvements: Comparative Statics and Interpretation of Contingent Valuation Results

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  • John C. Whitehead

Abstract

This paper extends variation function theory by examining the effects of changes in prices, quality, and income on willingness to pay for quality change. Comparative static effects are found for both on-site users and nonusers of the resource. These results are used to interpret contingent valuation empirical models. For example, the substitution and complementary relationships between trips to natural resource sites can be identified. This paper also suggests tests for comparison of contingent valuation with recreation demand models and other tests of validity.

Suggested Citation

  • John C. Whitehead, 1995. "Willingness to Pay for Quality Improvements: Comparative Statics and Interpretation of Contingent Valuation Results," Land Economics, University of Wisconsin Press, vol. 71(2), pages 207-215.
    • Handle: RePEc:uwp:landec:v:71:y:1995:i:2:p:207-215
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    Cited by:

    1. Henrique Monteiro, 2010. "Residential Water Demand in Portugal: checking for efficiency-based justifications for increasing block tariffs," Working Papers Series 1 ercwp0110, ISCTE-IUL, Business Research Unit (BRU-IUL).
    2. Samuel D. Zapata & Carlos E. Carpio, 2014. "The theoretical structure of producer willingness to pay estimates," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 613-623, September.
    3. John C. Whitehead & Thomas J. Hoban, 1999. "Testing for Temporal Reliability in Contingent Valuation with Time for Changes in Factors Affecting Demand," Land Economics, University of Wisconsin Press, vol. 75(3), pages 453-465.
    4. John Whitehead & Ju-Chin Huang & Glenn Blomquist & Richard Ready, 1998. "Construct Validity of Dichotomous and Polychotomous Choice Contingent Valuation Questions," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 11(1), pages 107-116, January.
    5. Li, Hui & Jenkins-Smith, Hank C. & Silva, Carol L. & Berrens, Robert P. & Herron, Kerry G., 2009. "Public support for reducing US reliance on fossil fuels: Investigating household willingness-to-pay for energy research and development," Ecological Economics, Elsevier, vol. 68(3), pages 731-742, January.
    6. Cunha-e-Sa, Maria A. & Ducla-Soares, Maria M., 1999. "Specification Tests for Mixed Demand Systems with an Emphasis on Combining Contingent Valuation and Revealed Data," Journal of Environmental Economics and Management, Elsevier, vol. 38(2), pages 215-233, September.
    7. Van Houtven, George & Powers, John & Pattanayak, Subhrendu K., 2007. "Valuing water quality improvements in the United States using meta-analysis: Is the glass half-full or half-empty for national policy analysis?," Resource and Energy Economics, Elsevier, vol. 29(3), pages 206-228, September.
    8. John C. Whitehead & Timothy C. Haab & Ju‐Chin Huang, 1998. "Part‐Whole Bias in Contingent Valuation: Will Scope Effects Be Detected with Inexpensive Survey Methods?," Southern Economic Journal, John Wiley & Sons, vol. 65(1), pages 160-168, July.
    9. Ana Bobinac, 2019. "Mitigating hypothetical bias in willingness to pay studies: post-estimation uncertainty and anchoring on irrelevant information," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 20(1), pages 75-82, February.
    10. Onur Sapci & Aaron Wood & Jason Shogren & Jolene Green, 2016. "Can verifiable information cut through the noise about climate protection? An experimental auction test," Climatic Change, Springer, vol. 134(1), pages 87-99, January.
    11. John C. Whitehead & O. Ashton Morgan & William L. Huth & Gregory S. Martin & Richard Sjolander, 2012. "Willingness-to-Pay for Oyster Consumption Mortality Risk Reductions," Working Papers 12-07, Department of Economics, Appalachian State University.
    12. Huang, Ju-Chin & Haab, Timothy C. & Whitehead, John C., 1997. "Willingness to Pay for Quality Improvements: Should Revealed and Stated Preference Data Be Combined?," Journal of Environmental Economics and Management, Elsevier, vol. 34(3), pages 240-255, November.
    13. Catherine M. Chambers & Paul E. Chambers & John C. Whitehead, 1998. "Contingent Valuation of Quasi-Public Goods: Validity, Reliability, and Application To Valuing a Historic Site," Public Finance Review, , vol. 26(2), pages 137-154, March.
    14. Hanemann, W. Michael & Kanninen, Barbara, 1996. "The Statistical Analysis Of Discrete-Response Cv Data," CUDARE Working Papers 25022, University of California, Berkeley, Department of Agricultural and Resource Economics.
    15. Rambonilaza, Tina, 2005. "Land-use planning and public preferences: What can we learn from choice experiments method?," MPRA Paper 9225, University Library of Munich, Germany, revised May 2007.
    16. Senakpon, Kokoye, 2017. "Farmers’ Willingness To Pay For Soil Testing Service In Northern Haiti," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252804, Southern Agricultural Economics Association.
    17. Ju-Chin Huang & Timothy C. Haab & John C. Whitehead, "undated". "Willingness to Pay for Quality Improvements: Can Revealed and Stated Preferences Data be Combined?," Working Papers 9704, East Carolina University, Department of Economics.
    18. Atsushi Maruyama & Masao Kikuchi, 2004. "Risk-learning process in forming willingness-to-pay for egg safety," Agribusiness, John Wiley & Sons, Ltd., vol. 20(2), pages 167-179.
    19. Arega, Tiruwork & Tadesse, Tewodros, 2017. "Household willingness to pay for green electricity in urban and peri-urban Tigray, northern Ethiopia: Determinants and welfare effects," Energy Policy, Elsevier, vol. 100(C), pages 292-300.
    20. John C. Whitehead & Subhrendu K. Pattanayak & George L. Van Houtven & Brett R. Gelso, 2008. "Combining Revealed And Stated Preference Data To Estimate The Nonmarket Value Of Ecological Services: An Assessment Of The State Of The Science," Journal of Economic Surveys, Wiley Blackwell, vol. 22(5), pages 872-908, December.
    21. John C. Whitehead, "undated". "A Demand Side Test for Avoiding Type I Error in Environmental Equity Analyses," Working Papers 9804, East Carolina University, Department of Economics.

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