The 'No Dirty Gold' campaign: what economists can learn from and contribute to corporate campaigns
AbstractThe article studies NGO's successful work on corporate campaigns for higher environmental or labor standards and what applied peace economists may learn from such campaigns. By way of example, the article employs the "No Dirty Gold" (NDG) as a model. Two main conclusions are offered. First, a corporate campaign is likely to be more successful if a target industry or company has valuable brand names to protect and sells a non-essential product in a marketplace where substitutes are readily available. Second, economists can contribute to the success of such campaigns by using their analytical tools to raise the media profile of a corporate campaign, to reach large numbers of consumers, and to work effectively with corporations that are responsive to the issues raised in the campaign.
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Bibliographic InfoArticle provided by Economists for Peace and Security (UK) in its journal Economics of Peace and Security Journal.
Volume (Year): 1 (2006)
Issue (Month): 2 (June)
Gold; conflict; campaigns;
Find related papers by JEL classification:
- D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances
- H56 - Public Economics - - National Government Expenditures and Related Policies - - - National Security and War
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Blog mentionsAs found by EconAcademics.org, the blog aggregator for Economics research:
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by John Tepper Marlin in CityEconomist on 2013-05-31 15:09:00
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