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The Impact of Scale and Media Mix on Advertising Agency Costs

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Author Info
Schmalensee, Richard
Silk, Alvin J
Bojanek, Robert

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Abstract

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File URL: http://links.jstor.org/sici?sici=0021-9398%28198310%2956%3A4%3C453%3ATIOSAM%3E2.0.CO%3B2-6&origin=repec
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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Business.

Volume (Year): 56 (1983)
Issue (Month): 4 (October)
Pages: 453-75
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Handle: RePEc:ucp:jnlbus:v:56:y:1983:i:4:p:453-75

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Postal: The University of Chicago Press, Journals Division, P.O. Box 37005 Chicago, IL 60637
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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Davidson, Russell & MacKinnon, James G, 1981. "Several Tests for Model Specification in the Presence of Alternative Hypotheses," Econometrica, Econometric Society, vol. 49(3), pages 781-93, May. [Downloadable!] (restricted)
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  1. Alvin J. Silk & Ernst R. Berndt, 2003. "Scale and Scope Economies in the Global Advertising and Marketing Services Business," NBER Working Papers 9965, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  2. Alvin J. Silk & Ernst R. Berndt, 2004. "Holding Company Cost Economies in the Global Advertising and Marketing Services Business," Review of Marketing Science, Berkeley Electronic Press, vol. 2(1). [Downloadable!]
  3. Mohammad Arzaghi, 2005. "Quality Sorting and Networking: Evidence from the Advertising Agency Industry," Working Papers 05-16, Center for Economic Studies, U.S. Census Bureau. [Downloadable!]
  4. Sharon Horsky & Steven C. Michael & Alvin J. Silk, 2008. "The Internalization of Advertising Services: An Inter-IndustryAnalysis," Harvard Business School Working Papers 09-007, Harvard Business School. [Downloadable!]
  5. Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk, 2008. "Economic Factors Underlying the Unbundling of Advertising Agency Services," NBER Working Papers 14345, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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