Some Aspects of the Economics of Advertising
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Business.
Volume (Year): 41 (1968)
Issue (Month): ()
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- Lindstädt, Nadine & Budzinski, Oliver, 2012.
"Newspaper vs. online advertising - Is there a niche for newspapers in modern advertising markets?,"
Ilmenau Economics Discussion Papers
73, Ilmenau University of Technology, Institute of Economics.
- Nadine Lindstädt & Oliver Budzinski, 2011. "Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?," Working Papers 113/11, University of Southern Denmark, Department of Environmental and Business Economics.
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