Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Business.
Volume (Year): 32 (1959)
Issue (Month): ()
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Web page: http://www.journals.uchicago.edu/JB/
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- Simonson, Itamar, 2007. "Will I Like A "Medium" Pillow? Another Look At Constructed And Inherent Preferences," Research Papers 1977r1, Stanford University, Graduate School of Business.
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