A Note on Some Experimental Findings About the Meanings of Price
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Business.
Volume (Year): 27 (1954)
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Web page: http://www.journals.uchicago.edu/JB/
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- Erich Kirchler & Florian Fischer & Erik Hölzl, 2010. "Price and its Relation to Objective and Subjective Product Quality: Evidence from the Austrian Market," Journal of Consumer Policy, Springer, vol. 33(3), pages 275-286, September.
- Wendy Hui, 2010. "Brand, Knowledge and False Sense of Security," ICBBR Working Papers 12, International Centre for Behavioural Business Research.
- Martín-Herrán, Guiomar & Taboubi, Sihem & Zaccour, Georges, 2012. "Dual role of price and myopia in a marketing channel," European Journal of Operational Research, Elsevier, vol. 219(2), pages 284-295.
- Fortin, David R. & Greenlee, Timothy B., 1998. "Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems," Journal of Business Research, Elsevier, vol. 41(3), pages 205-214, March.
- Erevelles, Sunil & Roy, Abhik & Yip, Leslie S. C., 2001. "The universality of the signal theory for products and services," Journal of Business Research, Elsevier, vol. 52(2), pages 175-187, May.
- Chris Hudson & John Hudson, 2008. "Guaranteeing quality in the EU: who gains most?," Journal of Regulatory Economics, Springer, vol. 33(3), pages 283-298, June.
- Compeau, Larry D. & Grewal, Dhruv & Monroe, Kent B., 1998. "Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality," Journal of Business Research, Elsevier, vol. 42(3), pages 295-308, July.
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