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Quality, Price, Advertising, and Published Quality Ratings

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Author Info

  • Archibald, Robert B
  • Haulman, Clyde A
  • Moody, Carlisle E, Jr

Abstract

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Bibliographic Info

Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 9 (1983)
Issue (Month): 4 (March)
Pages: 347-56

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Handle: RePEc:ucp:jconrs:v:9:y:1983:i:4:p:347-56

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Web page: http://www.journals.uchicago.edu/JCR/

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Cited by:
  1. Ralston, Roy W., 2003. "The effects of customer service, branding, and price on the perceived value of local telephone service," Journal of Business Research, Elsevier, vol. 56(3), pages 201-213, March.
  2. Linnemer, Laurent, 2002. "Price and advertising as signals of quality when some consumers are informed," International Journal of Industrial Organization, Elsevier, vol. 20(7), pages 931-947, September.
  3. Horstmann, Ignatius & MacDonald, Glenn, 2003. "Is advertising a signal of product quality? Evidence from the compact disc player market, 1983-1992," International Journal of Industrial Organization, Elsevier, vol. 21(3), pages 317-345, March.
  4. Kyle Bagwell & Garey Ramey, 1992. "Advertising as Information: Matching Products to Buyers," Discussion Papers 1005, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  5. Abe, Makoto, 1995. "Price and advertising strategy of a national brand against its private-label clone : A signaling game approach," Journal of Business Research, Elsevier, vol. 33(3), pages 241-250, July.
  6. Hudson, John, 2000. "A Bayesian approach to the evaluation of stochastic signals of product quality," Omega, Elsevier, vol. 28(5), pages 599-607, October.
  7. Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
  8. Jones, Philip & Hudson, John, 1996. "Signalling product quality: When is price relevant?," Journal of Economic Behavior & Organization, Elsevier, vol. 30(2), pages 257-266, August.
  9. José Luis Moraga-González, 1997. "Quality Uncertainty and Informative Advertising," CIE Discussion Papers 1997-19, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
  10. Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002. "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," ERIM Report Series Research in Management ERS-2002-20-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
  11. Hudson, John & Jones, Philip, 2001. "Measuring the efficiency of stochastic signals of product quality," Information Economics and Policy, Elsevier, vol. 13(1), pages 35-49, March.

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