Quality, Price, Advertising, and Published Quality Ratings
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 9 (1983)
Issue (Month): 4 (March)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Jones, Philip & Hudson, John, 1996. "Signalling product quality: When is price relevant?," Journal of Economic Behavior & Organization, Elsevier, vol. 30(2), pages 257-266, August.
- Abe, Makoto, 1995. "Price and advertising strategy of a national brand against its private-label clone : A signaling game approach," Journal of Business Research, Elsevier, vol. 33(3), pages 241-250, July.
- Bagwell, Kyle & Ramey, Garey, 1993.
"Advertising as Information: Matching Products to Buyers,"
Journal of Economics & Management Strategy,
Wiley Blackwell, vol. 2(2), pages 199-243, Summer.
- Kyle Bagwell & Garey Ramey, 1992. "Advertising as Information: Matching Products to Buyers," Discussion Papers 1005, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Horstmann, Ignatius & MacDonald, Glenn, 2003. "Is advertising a signal of product quality? Evidence from the compact disc player market, 1983-1992," International Journal of Industrial Organization, Elsevier, vol. 21(3), pages 317-345, March.
- Ralston, Roy W., 2003. "The effects of customer service, branding, and price on the perceived value of local telephone service," Journal of Business Research, Elsevier, vol. 56(3), pages 201-213, March.
- Moraga González, José Luis, .
"Quality uncetainty and informative advertising,"
Open Access publications from Universidad Carlos III de Madrid
info:hdl:10016/6040, Universidad Carlos III de Madrid.
- Linnemer, Laurent, 2002. "Price and advertising as signals of quality when some consumers are informed," International Journal of Industrial Organization, Elsevier, vol. 20(7), pages 931-947, September.
- Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
- Hudson, John, 2000. "A Bayesian approach to the evaluation of stochastic signals of product quality," Omega, Elsevier, vol. 28(5), pages 599-607, October.
- Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002. "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," Research Paper ERS-2002-20-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
- Hudson, John & Jones, Philip, 2001. "Measuring the efficiency of stochastic signals of product quality," Information Economics and Policy, Elsevier, vol. 13(1), pages 35-49, March.
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