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Reference Group Influence on Product and Brand Purchase Decisions

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Author Info
Bearden, William O
Etzel, Michael J
Abstract

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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 9 (1982)
Issue (Month): 2 (September)
Pages: 183-94
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Handle: RePEc:ucp:jconrs:v:9:y:1982:i:2:p:183-94

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  7. T. Faseur & M. Geuens, 2008. "Using the Right Emotion to Promote the Right Product to the Right Person," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/501, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
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This page was last updated on 2009-12-23.


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