Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 8 (1982)
Issue (Month): 4 (March)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Pechtl, Hans, 2011. "Die Präferenzwirkung nicht-verfügbarer Alternativen: Der Phantomeffekt," Wirtschaftswissenschaftliche Diskussionspapiere 01/2011, Ernst Moritz Arndt University of Greifswald, Faculty of Law and Economics.
- Chu, P. C. & Spires, Eric E., 2003. "Perceptions of accuracy and effort of decision strategies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 91(2), pages 203-214, July.
- Zhang, Jiao & Hsee, Christopher K. & Xiao, Zhixing, 2006. "The majority rule in individual decision making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 99(1), pages 102-111, January.
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