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Consumer Response to In-Store Price Information Environments

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  • Zeithaml, Valarie A
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 8 (1982)
    Issue (Month): 4 (March)
    Pages: 357-69

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    Handle: RePEc:ucp:jconrs:v:8:y:1982:i:4:p:357-69

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Childers, Terry L. & Viswanathan, Madhubalan, 2000. "Representation of Numerical and Verbal Product Information in Consumer Memory," Journal of Business Research, Elsevier, vol. 47(2), pages 109-120, February.
    2. Bingxiao Wu, 2014. "Information Presentation and Consumer Choice: Evidence from Assisted Reproductive Technology (ART) Success Rates Reports," Departmental Working Papers 201410, Rutgers University, Department of Economics.
    3. Crosetto, Paolo & Gaudeul, Alexia, 2012. "Do consumers prefer offers that are easy to compare? An experimental investigation," MPRA Paper 36526, University Library of Munich, Germany.
    4. Parguel, Béatrice, 2009. "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4672 edited by Desmet, Pierre, September.

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