Allocation of Time to the Mass Media
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 7 (1981)
Issue (Month): 4 (March)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Holbrook, Morris B. & Gardner, Meryl P., 1998. "How Motivation Moderates the Effects of Emotions on the Duration of Consumption," Journal of Business Research, Elsevier, vol. 42(3), pages 241-252, July.
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