Individual, Product Class, and Task-Related Factors in Consumer Information Processing
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 7 (1980)
Issue (Month): 3 (December)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Bennett, Roger, 2007. "Advertising message strategies for encouraging young White working class males to consider entering British universities," Journal of Business Research, Elsevier, vol. 60(9), pages 932-941, September.
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