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Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior

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  • Hauser, John R
  • Urban, Glen L

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Bibliographic Info

Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 5 (1979)
Issue (Month): 4 (March)
Pages: 251-62

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Handle: RePEc:ucp:jconrs:v:5:y:1979:i:4:p:251-62

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Web page: http://www.journals.uchicago.edu/JCR/

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Cited by:
  1. Schmidt, Ralf, 1997. "The implementation of simultaneous engineering in the stage of product concept development: A process orientated improvement of quality function deployment," European Journal of Operational Research, Elsevier, vol. 100(2), pages 293-314, July.
  2. Keating, Byron W. & Kriz, Anton & Quazi, Ali, 2008. "Financial risk and its impact on new purchasing behavior in the online retail setting," MPRA Paper 40510, University Library of Munich, Germany.
  3. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  4. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
  5. Volle, Pierre, 1995. "Le concept de risque perçu en psychologie du consommateur : antécédents et statut théorique," Economics Papers from University Paris Dauphine 123456789/1607, Paris Dauphine University.

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