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Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior


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  • Hauser, John R
  • Urban, Glen L


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Bibliographic Info

Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 5 (1979)
Issue (Month): 4 (March)
Pages: 251-62

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Handle: RePEc:ucp:jconrs:v:5:y:1979:i:4:p:251-62

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Cited by:
  1. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
  2. Volle, Pierre, 1995. "Le concept de risque perçu en psychologie du consommateur : antécédents et statut théorique," Economics Papers from University Paris Dauphine 123456789/1607, Paris Dauphine University.
  3. Schmidt, Ralf, 1997. "The implementation of simultaneous engineering in the stage of product concept development: A process orientated improvement of quality function deployment," European Journal of Operational Research, Elsevier, vol. 100(2), pages 293-314, July.
  4. Keating, Byron W. & Kriz, Anton & Quazi, Ali, 2008. "Financial risk and its impact on new purchasing behavior in the online retail setting," MPRA Paper 40510, University Library of Munich, Germany.
  5. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.


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