Self-Monitoring as a Moderating Variable in Consumer Behavior
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 5 (1978)
Issue (Month): 3 (December)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Sharma, Piyush & Sivakumaran, Bharadhwaj & Marshall, Roger, 2010. "Impulse buying and variety seeking: A trait-correlates perspective," Journal of Business Research, Elsevier, vol. 63(3), pages 276-283, March.
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