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Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 4 (1978)
Issue (Month): 4 (March)
Pages: 229-42
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jconrs:v:4:y:1978:i:4:p:229-42

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