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Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 3 (1977)
Issue (Month): 4 (March)
Pages: 209-16
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Handle: RePEc:ucp:jconrs:v:3:y:1977:i:4:p:209-16

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1. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA. [Downloadable!]
2. Sexton, Richard J., 1979. "A Theory On Information And Its Application To The Effect Of Labeling On Food Products," Staff Papers 13450, University of Minnesota, Department of Applied Economics. [Downloadable!]

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This page was last updated on 2009-11-27.