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The Influence of Price Differences and Brand Familiarity on Brand Preferences

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  • Monroe, Kent B
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 3 (1976)
    Issue (Month): 1 (June)
    Pages: 42-49

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    Handle: RePEc:ucp:jconrs:v:3:y:1976:i:1:p:42-49

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Gurumurthy, K. & Little, John D. C. & University of Texas at Dallas. Marketing Center., 2003. "A price response model developed from perceptual theories," Working papers 89-5, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Mikołaj Czajkowski & Nick Hanley & Jacob LaRiviere, 2012. "The Effects of Experience on Preference Uncertainty: Theory and Empirics for Public and Quasi-Public Goods," Working Papers 2012-15, Faculty of Economic Sciences, University of Warsaw.
    3. Veale, Roberta & Quester, Pascale, 2009. "Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality," International Business Review, Elsevier, vol. 18(2), pages 134-144, April.
    4. Czajkowski, Mikołaj & Hanley, Nick & LaRiviere, Jacob, 2013. "The effects of experience on preference uncertainty: theory and empirics for environmental goods," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 152155, Australian Agricultural and Resource Economics Society.

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