Advanced Search
MyIDEAS: Login

The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions

Contents:

Author Info

  • Vladas Griskevicius
  • Michelle N. Shiota
  • Stephen M. Nowlis
Registered author(s):

    Abstract

    We present an evolutionary framework for examining the influence of different positive emotions on cognition and behavior. Testing this framework, we investigate how two positive emotions-pride and contentment-influence product desirability. Three experiments show that different positive emotions (compared with a neutral control condition) have specific effects on judgment that are consistent with the proposed underlying evolved function of each positive emotion. As predicted by the framework, the specific influences of pride and contentment on product desirability are mediated by the triggering of emotion-specific functional motives. Overall, an evolutionary approach presents important research implications and practical applications for how and why discernible positive and negative emotions influence thinking and behavior. We discuss the implications of an evolutionary approach for the study of emotions, highlighting key similarities and differences between this and other approaches, as well as noting the advantages of incorporating an evolutionary approach. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.journals.uchicago.edu/doi/pdf/10.1086/651442
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 37 (2010)
    Issue (Month): 2 (08)
    Pages: 238-250

    as in new window
    Handle: RePEc:ucp:jconrs:v:37:y:2010:i:2:p:238-250

    Contact details of provider:
    Web page: http://www.journals.uchicago.edu/JCR/

    Related research

    Keywords:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Jae-Eun Kim & Kim Johnson, 2013. "The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination," Journal of Business Ethics, Springer, vol. 112(1), pages 79-90, January.
    2. Agrawal, Nidhi & Han, DaHee & Duhachek, Adam, 2013. "Emotional agency appraisals influence responses to preference inconsistent information," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 87-97.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:37:y:2010:i:2:p:238-250. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.