The Get Ready Mind-Set: How Gearing Up for Later Impacts Effort Allocation Now
AbstractPeople need to allocate their limited cognitive resources to current and future tasks. We provide evidence that anticipating the resource demands of a future task creates a "get ready mind-set" that mobilizes these resources. However, the mobilized resources for the future task can carry over to unrelated current tasks. This implies the counterintuitive notion that anticipating difficult tasks in the future leads to greater effort expenditure on unrelated tasks in the present. We also demonstrate that resource carryover is particularly likely when consumers' ability to separate tasks is low, whereas resource conservation is more likely when ability to separate is high. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 37 (2010)
Issue (Month): 1 (06)
Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).
If references are entirely missing, you can add them using this form.