Advanced Search
MyIDEAS: Login

Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group

Contents:

Author Info

  • Risto Moisio
  • Mariam Beruchashvili
Registered author(s):

    Abstract

    Why do millions of consumers in the United States struggling with the consequences of overconsumption believe that membership in a support group is crucial to their well-being? We examine how Weight Watchers, the world's largest support group, aids its members' attempts at managing their overweight condition. This article advances the view that in the United States, support groups that are organized around issues of overconsumption, such as Weight Watchers, resonate with members' quest for well-being in light of the spiritual-therapeutic model. The spiritual-therapeutic model denotes the understanding of well-being inscribed within the contemporary American cultural milieu. We find that among Weight Watchers members in the United States, the support group acts as a venue for angst-alleviating therapeutic confession, fosters the enactment of the support group as a benevolent system of therapeutic oversight, and facilitates a revitalizing practice of autotherapeutic testimonial. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.journals.uchicago.edu/doi/pdf/10.1086/605590
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 36 (2010)
    Issue (Month): 5 (02)
    Pages: 857-875

    as in new window
    Handle: RePEc:ucp:jconrs:v:36:y:2010:i:5:p:857-875

    Contact details of provider:
    Web page: http://www.journals.uchicago.edu/JCR/

    Related research

    Keywords:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Martin, Ingrid M. & Kamins, Michael A. & Pirouz, Dante M. & Davis, Scott W. & Haws, Kelly L. & Mirabito, Ann M. & Mukherjee, Sayantani & Rapp, Justine M. & Grover, Aditi, 2013. "On the road to addiction: The facilitative and preventive roles of marketing cues," Journal of Business Research, Elsevier, vol. 66(8), pages 1219-1226.
    2. Sussan, Fiona & Hall, Richard & Meamber, Laurie A., 2012. "Introspecting the spiritual nature of a brand divorce," Journal of Business Research, Elsevier, vol. 65(4), pages 520-526.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:36:y:2010:i:5:p:857-875. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.