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The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims

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Author Info
Elise Chandon
Chris Janiszewski
Abstract

The believability of product claims depends on the consumer's ability to generate disabling conditions (i.e., other events blocking a cause from having its effect) and alternative causes (i.e., other events causing the outcome).

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File URL: http://www.journals.uchicago.edu/doi/pdf/10.1086/593292
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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 35 (2009)
Issue (Month): 6 (October)
Pages: 1003-1011
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jconrs:v:35:y:2009:i:6:p:1003-1011

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This page was last updated on 2009-11-27.

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