Emotional Calibration Effects on Consumer Choice
AbstractThis research extends the knowledge calibration paradigm to include emotional calibration. Two studies were conducted to investigate the effects of emotional calibration on consumer decision making. Emotionally calibrated consumers made higher-quality food choices, and these effects were predictive beyond cognitive ability and cognitive calibration. In a field experiment, emotional calibration enhanced obese consumers' decision quality by attenuating the impact of impulsive eating on caloric intake and reducing the effect of a vivid presentation of food choices. Theoretical implications are discussed for consumer emotional ability, confidence, and calibration, along with a motivation explanation for our findings. The significance of emotional calibration to future research is addressed along with a discussion of consumer well-being. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 35 (2008)
Issue (Month): 4 (08)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Tobias Effertz & Marie-Kristin Franke & Thorsten Teichert, 2014. "Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks," Journal of Consumer Policy, Springer, vol. 37(2), pages 279-299, June.
- Bublitz, Melissa G. & Peracchio, Laura A. & Andreasen, Alan R. & Kees, Jeremy & Kidwell, Blair & Miller, Elizabeth Gelfand & Motley, Carol M. & Peter, Paula C. & Rajagopal, Priyali & Scott, Maura L. &, 2013. "Promoting positive change: Advancing the food well-being paradigm," Journal of Business Research, Elsevier, vol. 66(8), pages 1211-1218.
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