Advanced Search
MyIDEAS: Login to save this article or follow this journal

The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information

Contents:

Author Info

  • Himanshu Mishra
  • Baba Shiv
  • Dhananjay Nayakankuppam

Abstract

This article examines the effects on outcome expectancies of precise versus vague information across two contexts: prior to an action taken by the consumer (pre-action) and after the action is taken (post-action). Across three experiments, we show that with vague information individuals are more optimistic of outcomes post-action compared to pre-action; this difference is attenuated with precise information. We term this inconsistency the blissful ignorance effect and show that it arises due to the interplay of two goals in decision making, the goal to arrive at a desired conclusion (directional goal) and the goal to be accurate (accuracy goal) about one's outcome expectancies. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.journals.uchicago.edu/doi/pdf/10.1086/591104
File Function: link to full text
Download Restriction: Access to full text is restricted to subscribers.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Bibliographic Info

Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 35 (2008)
Issue (Month): 4 (07)
Pages: 573-585

as in new window
Handle: RePEc:ucp:jconrs:v:35:y:2008:i:4:p:573-585

Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/

Related research

Keywords:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Mishra, Himanshu & Mishra, Arul & Rixom, Jessica & Chatterjee, Promothesh, 2013. "Influence of motivated reasoning on saving and spending decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 121(1), pages 13-23.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:35:y:2008:i:4:p:573-585. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.