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The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters

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  • Maura L. Scott
  • Stephen M. Nowlis
  • Naomi Mandel
  • Andrea C. Morales
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    Abstract

    This research examines the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in large packages. Four experiments demonstrate that restrained eaters consume more calories from small food in small packages, while unrestrained eaters consume more calories from large food in a large package. For restrained eaters, overconsumption of the small food in small packages results from a lapse in self-control caused by the stress of perceiving conflicting food information: the small food in small packages is perceived as both diet food and high in calories. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

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    File URL: http://www.journals.uchicago.edu/doi/pdf/10.1086/591103
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 35 (2008)
    Issue (Month): 3 (07)
    Pages: 391-405

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    Handle: RePEc:ucp:jconrs:v:35:y:2008:i:3:p:391-405

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Martin, Ingrid M. & Kamins, Michael A. & Pirouz, Dante M. & Davis, Scott W. & Haws, Kelly L. & Mirabito, Ann M. & Mukherjee, Sayantani & Rapp, Justine M. & Grover, Aditi, 2013. "On the road to addiction: The facilitative and preventive roles of marketing cues," Journal of Business Research, Elsevier, vol. 66(8), pages 1219-1226.
    2. Bublitz, Melissa G. & Peracchio, Laura A. & Andreasen, Alan R. & Kees, Jeremy & Kidwell, Blair & Miller, Elizabeth Gelfand & Motley, Carol M. & Peter, Paula C. & Rajagopal, Priyali & Scott, Maura L. &, 2013. "Promoting positive change: Advancing the food well-being paradigm," Journal of Business Research, Elsevier, vol. 66(8), pages 1211-1218.

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