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Recalling Mixed Emotions

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  • Jennifer Aaker
  • Aimee Drolet
  • Dale Griffin
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    Abstract

    In two longitudinal experiments, conducted both in the field and lab, we investigated the recollection of mixed emotions. Results demonstrated that the intensity of mixed emotions is generally underestimated at the time of recall-an effect that increases over time and does not occur to the same degree with unipolar emotions. Of note, the decline in memory of mixed emotions is distinct from the pattern found for memory of negative emotions, implying that the recall bias is diagnostic of the complexity of mixed emotions rather than of any association with negative affect. Finally, the memory decay effect was driven by the felt conflict aroused by the experience of mixed emotions. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 35 (2008)
    Issue (Month): 2 (04)
    Pages: 268-278

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    Handle: RePEc:ucp:jconrs:v:35:y:2008:i:2:p:268-278

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Ursavas, Baris & Hesapci-Sanaktekin, Ozlem, 2013. "What happens when you're lost between happiness and sadness?," Journal of Business Research, Elsevier, vol. 66(7), pages 933-940.
    2. Rothman, Naomi B., 2011. "Steering sheep: How expressed emotional ambivalence elicits dominance in interdependent decision making contexts," Organizational Behavior and Human Decision Processes, Elsevier, Elsevier, vol. 116(1), pages 66-82, September.

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