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Bikinis Instigate Generalized Impatience in Intertemporal Choice

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  • Bram Van den Bergh
  • Siegfried Dewitte
  • Luk Warlop
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    Abstract

    Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to nonspecific effects: exposure to "hot stimuli" from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to nonmonetary rewards, and that satiation attenuates the effect. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 35 (2008)
    Issue (Month): 1 (01)
    Pages: 85-97

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    Handle: RePEc:ucp:jconrs:v:35:y:2008:i:1:p:85-97

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Leonhard K. Lades, 2011. "Towards an Incentive Salience Model of Intertemporal Choice," Papers on Economics and Evolution 2011-18, Max Planck Institute of Economics, Evolutionary Economics Group.
    2. Dreber Almenberg, Anna & Gerdes, Christer & Gränsmark, Patrik, 2010. "Beauty Queens and Battling Knights: Risk Taking and Attractiveness in Chess," IZA Discussion Papers 5314, Institute for the Study of Labor (IZA).
    3. Li, Xiuping & Lu, Qiang & Miller, Rohan, 2013. "Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders," Journal of Business Research, Elsevier, vol. 66(9), pages 1598-1604.
    4. K. Janssens & M. Pandelaere & K. Millet & B. Van Den Bergh & I. Lens & R. Keith, 2009. "Can Buy Me Love: How Mating Cues Influence Single Men’S Interest In High-Status Consumer Goods," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/570, Ghent University, Faculty of Economics and Business Administration.
    5. Eric Schniter & Roman M. Sheremeta & Timothy W. Shields, 2013. "Conflicted Emotions Following Trust-based Interaction," Working Papers 13-28, Chapman University, Economic Science Institute.
    6. Lades, Leonhard K., 2012. "Towards an incentive salience model of intertemporal choice," Journal of Economic Psychology, Elsevier, vol. 33(4), pages 833-841.
    7. McAlvanah, Patrick, 2009. "Are people more risk-taking in the presence of the opposite sex?," Journal of Economic Psychology, Elsevier, vol. 30(2), pages 136-146, April.
    8. Eric Schniter & Timothy Shields, 2013. "Recalibrational Emotions and the Regulation of Trust-Based Behaviors," Working Papers 13-16, Chapman University, Economic Science Institute.
    9. John R. Doyle, 2013. "Survey of time preference, delay discounting models," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(2), pages 116-135, March.

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