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Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

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  • Martijn G. De Jong
  • Jan-Benedict E. M. Steenkamp
  • Jean-Paul Fox
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    Abstract

    With the growing interest of consumer researchers to test measures and theories in an international context, the cross-national invariance of measurement instruments has become an important issue. At least two issues still need to be addressed. First, the ordinal nature of the rating scale is ignored. Second, when few or no items in the confirmatory factor analysis (CFA) exhibit metric and scalar invariance across all countries, comparison of results across countries is difficult. We solve these problems using a hierarchical IRT model. An empirical application is provided for susceptibility to normative influence, using a sample of 5,484 respondents from 11 countries on four continents. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc..

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    File URL: http://www.journals.uchicago.edu/doi/pdf/10.1086/518532
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 34 (2007)
    Issue (Month): 2 (06)
    Pages: 260-278

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    Handle: RePEc:ucp:jconrs:v:34:y:2007:i:2:p:260-278

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Hansen, John D. & Deitz, George D. & Tokman, Mert & Marino, Louis D. & Weaver, K. Mark, 2011. "Cross-national invariance of the entrepreneurial orientation scale," Journal of Business Venturing, Elsevier, vol. 26(1), pages 61-78, January.
    2. Yasuhiro Omori & Koji Miyawaki, 2008. "Tobit Model with Covariate Dependent Thresholds," CIRJE F-Series CIRJE-F-594, CIRJE, Faculty of Economics, University of Tokyo.
    3. Maria A. Cunha-e-Sá & Luis C. Nunes & Vladimir Otrachshenko, 2012. "Protest Attitudes and Stated Preferences: Evidence on Scale Usage Heterogeneity," FEUNL Working Paper Series wp569, Universidade Nova de Lisboa, Faculdade de Economia.
    4. Salzberger, Thomas & Newton, Fiona J. & Ewing, Michael T., 2014. "Detecting gender item bias and differential manifest response behavior: A Rasch-based solution," Journal of Business Research, Elsevier, vol. 67(4), pages 598-607.
    5. Martijn Jong & Jan-Benedict Steenkamp, 2010. "Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research," Psychometrika, Springer, vol. 75(1), pages 3-32, March.
    6. Cho, S.-J. & Rabe-Hesketh, S., 2011. "Alternating imputation posterior estimation of models with crossed random effects," Computational Statistics & Data Analysis, Elsevier, vol. 55(1), pages 12-25, January.
    7. (Sandy) Zhang, Sha & van Doorn, Jenny & Leeflang, Peter S.H., 2014. "Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?," International Business Review, Elsevier, vol. 23(1), pages 284-292.
    8. Joseph Chow & Kerry Kennedy, 2012. "Citizenship and Governance in the Asian Region: Insights from The International Civic and Citizenship Education Study," Public Organization Review, Springer, vol. 12(3), pages 299-311, September.

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