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Paradox and the Consumption of Authenticity through Reality Television

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  • Randall L. Rose
  • Stacy L. Wood
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    Abstract

    We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to argue that viewers of reality television encounter three elements of paradox in the process of constructing authenticity. The negotiation of each paradox exceeds the process of coping with or resolving their inherent contradictions to encompass the creation of new values. We argue that consumers blend fantastic elements of programming with indexical elements connected to their lived experiences to create a form of self-referential hyperauthenticity. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

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    File URL: http://www.journals.uchicago.edu/doi/pdf/10.1086/432238
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 32 (2005)
    Issue (Month): 2 (09)
    Pages: 284-296

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    Handle: RePEc:ucp:jconrs:v:32:y:2005:i:2:p:284-296

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. T. Tessitore & M. Pandelaere & A. Van Kerckhove, 2013. "The Amazing Race to India: Prominence in Reality Television Affects Destination Image and Travel Intentions," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/849, Ghent University, Faculty of Economics and Business Administration.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The fairyland of Second Life: Virtual social worlds and how to use them," Business Horizons, Elsevier, vol. 52(6), pages 563-572, November.
    3. Sandra Camus & Lubica Hikkerova & Jean-Michel Sahut, 2014. "La perception d’authenticité d’un site touristique et ses implications sur le comportement des touristes," Working Papers 2014-376, Department of Research, Ipag Business School.
    4. Merchant, Altaf & Rose, Gregory M., 2013. "Effects of advertising-evoked vicarious nostalgia on brand heritage," Journal of Business Research, Elsevier, vol. 66(12), pages 2619-2625.
    5. Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
    6. Jeanne Liedtka, 2008. "Strategy Making and the Search for Authenticity," Journal of Business Ethics, Springer, vol. 80(2), pages 237-248, June.
    7. Eggers, Fabian & O’Dwyer, Michele & Kraus, Sascha & Vallaster, Christine & Güldenberg, Stefan, 2013. "The impact of brand authenticity on brand trust and SME growth: A CEO perspective," Journal of World Business, Elsevier, vol. 48(3), pages 340-348.

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