The Impact of Private versus Public Consumption on Variety-Seeking Behavior
AbstractThree experiments demonstrate that people incorporate more variety into their consumption decisions when their behavior is subject to public scrutiny. Studies 1 and 2 indicate that consumers expect others to evaluate their decision more favorably if they choose variety and that this sometimes leads individuals to incorporate more variety into their public than private decisions. Results of study 2 confirm predictions that a relevant individual difference variable (self-monitoring) moderates the effects of expected evaluation on variety seeking. The final study demonstrates that pressure to choose variety in public is eliminated when a social cue signals the appropriateness of consuming one's favorites. Copyright 2002 by the University of Chicago.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 29 (2002)
Issue (Month): 2 (September)
Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Zhan, Lingjing & He, Yanqun, 2012. "Understanding luxury consumption in China: Consumer perceptions of best-known brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1452-1460.
- Herrmann, Andreas & Rossberg, Nadja & Huber, Frank & Landwehr, Jan R. & Henkel, Sven, 2011. "The impact of mimicry on sales - Evidence from field and lab experiments," Journal of Economic Psychology, Elsevier, vol. 32(3), pages 502-514, June.
- Ferdinand M. Vieider, 2008. "Separating Real Incentives and Accountability," Tinbergen Institute Discussion Papers 08-055/1, Tinbergen Institute.
- Wu, Pei-Hsun & Kao, Danny Tengti, 2011. "Goal orientation and variety seeking behavior: The role of decision task," Journal of Economic Psychology, Elsevier, vol. 32(1), pages 65-72, February.
- Goukens, Caroline & Dewitte, Siegfried & Warlop, Luk, 2007. "Me, myself, and my choices: The influence of private self-awareness on preference-behavior consistency," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/120604, Katholieke Universiteit Leuven.
- Bahtışen Kavak & Eda Gürel & Canan Eryiğit & Öznur Tektaş, 2009. "Examining the Effects of Moral Development Level, Self-Concept, and Self-Monitoring on Consumers’ Ethical Attitudes," Journal of Business Ethics, Springer, vol. 88(1), pages 115-135, August.
- Sharma, Piyush & Sivakumaran, Bharadhwaj & Marshall, Roger, 2010. "Impulse buying and variety seeking: A trait-correlates perspective," Journal of Business Research, Elsevier, vol. 63(3), pages 276-283, March.
- Eelen, Jiska, 2011. "Situated Consumer Behavior: The Impact of Bodily Influences on Consumer Behavior," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/321287, Katholieke Universiteit Leuven.
- Shukla, Paurav, 2011. "Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison," Journal of World Business, Elsevier, vol. 46(2), pages 242-252, April.
- Puccinelli, Nancy M. & Deshpande, Rohit & Isen, Alice M., 2007. "Should I stay or should I go? Mood congruity, self-monitoring and retail context preference," Journal of Business Research, Elsevier, vol. 60(6), pages 640-648, June.
- Song Yoon & Kwanho Suk & Seon Lee & Eun Park, 2011. "To seek variety or uniformity: The role of culture in consumers’ choice in a group setting," Marketing Letters, Springer, vol. 22(1), pages 49-64, March.
- Punj, Girish, 2011. "Impulse buying and variety seeking: Similarities and differences," Journal of Business Research, Elsevier, vol. 64(7), pages 745-748, July.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.